Strategic overall content planning to improve your online visibility and attract more visitors.

Strategic SEO Increases Traffic for Sustainable Packaging Business

Starting from scratch, I improved the e-commerce website for a small sustainable packaging business by focusing on their on-page SEO and content strategies. Here’s what I did:

• Conducted keyword research to pinpoint effective search terms.
• Managed and briefed writers on blog topics to keep content fresh and relevant.
• Edited posts to enhance readability and SEO performance.
• Applied on-page SEO tactics to optimize site content.
• Monitored site analytics to adjust strategies as needed.
• Handled content uploads through the site’s backend.

Results:

• The site now ranks for over 5,000 organic keywords.
• Increased the site's domain authority.
• Gained more backlinks, expanding its reach.
• Boosted organic traffic with a significant rise in clicks.
  

From Ground Zero to Acquisition: How I Helped Build a Content Writing Agency in New Zealand

I started as a brief creator at a New Zealand content writing agency, where I was the first in-house employee. With my background in agency work, I worked closely with the founder to build essential systems from scratch, such as:

• Streamlining the workflow from when a client places an order to the delivery of the content.
• Hiring and coordinating a team of top-notch writers suited for each client.
• Setting up effective project management systems.

Results:

• The agency scaled up operations smoothly, ramping up to produce 300 articles a month.
• These enhancements led to the successful acquisition of the company.